Cool Ideas provides support to entrepreneurs and start up companies. Our entrepreneurs are nurtured by our experienced Advisory Panel. All companies are engaged in our internal "Think Tank" philosophy which generates ideas from market inefficiencies, communications & technology opportunities, and general unmet business needs.

Ideas are developed, prototyped, commercially modeled, incorporated into Operating Companies, then piloted into the market with a "live" customer to prove the concept, value proposition and business model.

On completion of a successful pilot, the new Operating Company is commercialized. Exit strategies may vary from company to company, and are assessed on a company by company basis, and it may also be decided not to exit at all.

A key part of the Cool Ideas culture is the tightly integrated services, and fast track programs that are provided to our start ups and operating companies. This allows our champions and operating companies to focus their complete attention on building excellent prototypes, conducting successful pilots or building successful operating companies.

Each person within the Cool Ideas team is encouraged to contribute to regular "Think Tanks" over lunch or coffee. The working environment is open and often virtual, and collaboration is encouraged.Cool Ideas stock option bonuses are offered so our people can share in the success of Cool Ideas, and further encourage their entrepreneurial spirit. Therefore Cool Ideas people must be skilled at meeting the needs of fast paced start up companies.